Enhancing the 360˚ Customer Journey with Big Data Analytics - Seguridad Mania.com - España y América Latina

To attract, retain and monetize customers, businesses need to put their data to work. However, most are only analyzing a fraction of their data to make informed business decisions. Extracting business insights from data used to take months with traditional BI tools that require intense data prep from a data scientist. Platfora Big Data Analytics enables business users and data scientists alike to easily and iteratively derive insights from the unstructured data - customer interactions, transactions and machine data - stored in Hadoop. By enabling business users to do the work that IT traditionally does, businesses can accelerate the time to insight from months to minutes. Join this session to learn how Platfora’s Big Data Analytics solution can help enhance your business with customer analytics.