Not Just A Hook Up: Marrying Your Push & Email Strategies - Seguridad Mania.com - España y América Latina

In the mobile-first era, you can reach customers anytime, anywhere. But don’t think that means a spray and pray approach across channels will work. 86% of consumers say personalization plays a role in their purchase decision and 48% say they purchase more when marketers use their interests to personalize across channels. Brands who are defaulting to siloed, batch-and-blast email and push marketing strategies are failing to meet these expectations, leading to lower performance, opt-outs and uninstalls. Successful brands overcome these challenges by orchestrating a united email and push strategy rooted in deep customer understanding. Once you understand your customer, then -- and only then -- can companies execute a communication strategy that drives customer delight and business value. In this webinar, you’ll learn: The role of email and push messaging in a cross-channel communication strategy The changes in customer behavior that demand a new communication approach How to marry your diverse messaging channels to drive great brand experiences The results of adopting an integrated approach to customer communications Register today for the December 10th webinar, “Not Just A Hook Up: Marrying Your Push & Email Strategies.” Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar.