How to Improve Global Customer Experience by Integrating Website Translation & Content Marketing - Seguridad Mania.com - España y América Latina

 Research shows that over 65% of today’s buyer’s journey happens online. So providing a consistent and exceptional digital experience across all customer touch points is essential. To provide such an experience your content must speak the same language as your buyers. Speaking figuratively, you’ll need to align your offer’s value statements with your buyers’ unique pains and needs; which is challenging enough. Speaking literally, your content must also be available in the buyer’s native language to succeed in international markets. Introducing multiple languages into the marketing plan adds a level of complexity that most marketing departments are simply not prepared to handle.