App Value 101: How I Learned to Avoid Bombarding Users With Disruptive Messages - Seguridad Mania.com - España y América Latina

Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data. While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time. During this webinar you’ll learn: – The major differences between push and in-app messages, and the benefits of both – Data-driven best practices for reaching your users in the most valuable ways – The top 10 lessons for delighting your app users with app marketing *Plus: Learn how predictive app marketing is changing the way you communicate with your app users!