7 Qualities of a Winning Data Governance Elevator Speech - Seguridad Mania.com - España y América Latina

Successful data governance and management programs require ongoing goodwill from stakeholders spread across the organization. This translates to a lot of communications – formal and informal, long and short, planned and unplanned. Wasted time? Hardly! Done right, they can result in stakeholders who become vocal advocates for the budget, resources, and tools you require to deliver the value they need. The secret is stitching together your discussions with carefully crafted micro-conversations – often called “elevator speeches” – that enforce your key messages while intriguing your listeners. A winning elevator speech pulls them into your story and prompts them to ask for more information. It shows that you understand them, and it provides a service, since it may help them connect the dots between the message they’ve just heard and similar information they’ve heard in colleague introductions, conference room presentations, hallway conversations, status reports, and even pitches for tools, projects, and executive attention. There’s a formula for crafting a winning elevator speech. And it’s more than the conventional advice to be short and natural-sounding. Learn the 7 qualities of powerful elevator speeches for data governance programs, and how to apply them to pitches for support, money, attention, participation, and tools.