Predictive & Marketing Automation: Making Account-Based Marketing Work - Seguridad Mania.com - España y América Latina

Account-based marketing has been top of mind for leading B2B enterprises as a strategy to increase effectiveness of marketing spend and investment in brand-to-demand programs. In just over a decade, 60% of companies with over $500 million in revenue now leverage marketing automation platforms like Marketo to manage the B2B buyers journey and drive pipeline.  In parallel, predictive intelligence has reached a point of sophistication where time-sensitive data-driven methodologies can be used in B2B marketing. This coupling of two critical pieces of marketing technology can help marketers accelerate the sales process while increasing efficiency of account-based marketing effort. Join Heidi Bullock, VP of Demand Generation at Marketo and Amar Doshi, VP of Product at 6sense as they discuss:  •ABM use cases that drive the highest impact for B2B enterprises •How B2B marketers can use predictive intelligence with marketing automation to deliver on such ABM strategies •Case studies of B2B enterprises that have used Marketo and 6sense together to assist with account-based marketing