Banks Gone Digital: How to track customer interactions across channels - Seguridad Mania.com - España y América Latina

All over the world, financial institutions are prioritizing omnichannel banking initiatives that will unlock new revenue streams and maximize customer banking engagement. For you forward-thinking banks and credit unions, we are pleased to offer the Banks Gone Digital webinar series. The focus of this first webinar will be on tracking customer interactions to gain a better understanding of the cross-channel customer experience. Leave knowing how you can: • Establish a single view into what services are being used and how customers are interacting across all banking channels • Leverage operational data, cash movement data and customer experience data to quickly fix performance issues, analyze the customer experience and identify new revenue streams • Determine customers’ wants and preferences through on-demand analytics