Turn Big Data Into Big Value with MDM - Seguridad Mania.com - España y América Latina

Big data and Master Data Management are more coupled than few years ago. MDM is a necessary and essential discipline for the organizations that fuels every enterprise application with clean, consistent and connected business-critical data. Big data, on the other hand, is adding new dimensions to master data so you can glean insights that were never possible before. Be it customer experience innovation, marketing efficiency or big data analytics, you need to be able to combine these two capabilities in a meaningful way. Come and join our experts to learn: •The business value of linking master data to big data(web clickstream, call center logs, mobile, IoT data) •How to position MDM as a valuable asset for your big data analytics initiatives •Case studies showing how forward-thinking companies are using MDM capabilities as a foundation for their big data initiative We will share best practices, success stories and discuss next-generation capabilities you need to gain maximum benefits from MDM and Big Data.