How to Optimize Your Webinar Strategy to Meet Your Marketing Goals - Seguridad Mania.com - España y América Latina

Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business? By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy. Join Thue Madsen, Marketing Operations Manager at Kissmetrics, and Hana Abaza, VP of Marketing at Uberflip, for a webinar on how to use webinars to meet your B2B marketing goals. You’ll learn how to: Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals Leverage A/B testing to improve your webinar strategy Gather the metrics and insights you need to produce better webinars