Enterprise Customer Acquisition: New Marketing Techniques That Win Business - Seguridad Mania.com - España y América Latina

In the past, the only ways marketers knew they could reach customers in one-to-one marketing was direct mail and email. Quietly and without much fanfare direct marketing has gone through a powerful revolution. Driven by new technologies and an explosion of accessible customer data, marketers can now reach prospects in one-to-one communication through social, display, native, search and video. This practical, how-to session will explore the main use cases and opportunities of direct marketing and what technologies and processes are needed to take advantage of them. Join Amy Michaels, Head of Direct Acquisition at T-Mobile US and Amar Doshi, VP of Product at 6sense as they discuss how new techniques, technologies and marketing channels will define the next generation of business growth.