Effective crisis communication techniques to avoid a reputation train wreck - Seguridad Mania.com - España y América Latina

There are crises and then there are reputation train wrecks. In the former, your organisation is thrown into a period of chaos that may last days, weeks or months. Stakes and costs are high, but by quickly demonstrating ownership, integrity, genuine stakeholder concern and swift action, your chance of recovering and even enhancing your organisation’s reputation is strong. Think Johnson and Johnson’s Tylenol crisis. In the latter on the other hand, slow response, lack of responsibility, blame and insensitivity to stakeholders’ perceptions will quickly propel your organisation into a reputation train wreck that may damage and possibly destroy it forever. Think BP, Wolkswagen and FIFA. Indeed bad management and communication can turn a crisis into a reputation train wreck and only principled-based organisations with effective crisis leadership and preparedness can weather the storm and even emerge from it stronger. In this webinar, you will: - Gain some fundamental best practice insight on how prepare for crises and prevent a reputation train wreck - Learn real-world response strategies to protect your credibility and retain stakeholder trust even in the most adverse circumstances