Great Data: The Conversion Booster in Digital - How Data Quality Creates Revenue - Seguridad Mania.com - España y América Latina

The Information Age we live in requires organizations to focus more and more on the management and improvement of their data assets. The costs caused by missing, incomplete or wrong data can easily add up to several thousands of Euro. Whereas great data boosts your conversion provable. Easiest example: Your webshop will sell better with a product image than without. At the same time you need to keep the effort manageable, shorten your time to market and ensure the correctness of your data. Efficient processes and high levels of data quality, based on defined rules and a maximum of automation, are the key prerequisites for competitive business models in almost every industry. This talk gives valuable insight into the usage of Informatica’s leading Data Quality solution embedded into Informatica’s MDM solutions like MDM - Product 360. It is based on parsionate’s proven process and implementation approach for successful project delivery and ensures business process integrity.