5 Smart Ways to Build a Behaviour-Driven, Data Enriched Customer Experience. - Seguridad Mania.com - España y América Latina

Are you engaging customers where, when and how it's most convenient for them?

With so many unique buyer journeys to account for and cross-channel data siloed across your organisation, shifting to a seamless, customer-centric marketing approach can be a daunting task.  However, with contacts increasingly in control of these journeys, an essential one.

Join IBM Strategic Marketing Evangelist Ellen Valentine, and IBM Marketing Leader Anitha Gopinathan as they discuss how you can build your marketing approach around customer behaviours, and how to integrate data from across channels. You'll get tips on:

-Shifting your approach to a more customer-centric model

-Identifying and capturing the critical cross-channel data you need

-Employing behaviours to drive better experiences across each buyer journey stage

-Using real-world success stories to fuel big results for your company