5 Priorities of the Data-Driven CMO - Seguridad Mania.com - España y América Latina

Today’s Chief Marketing Officer will soon be unrecognizable form the marketing leaders who came before. The modern range of marketing responsibilities now encompasses: a deeper understanding of customer needs and behavior; the ability to collect, analyze and operationalize customer data; and, alignment with sales and direct impact on pipeline and revenue. Join 6sense and BusinessOnline as we discuss the practical steps marketing leaders must take to effectively pick up the mantel of data-driven marketing, including: 1.The collection, management and analysis of customer data. 2.Continuous review and piloting of new technologies. 3.Cross-functional alignment with sales, customer success and product to drive a superior customer experience. 4.Metrics and measurement that deliver visibility into attribution and marketing impact on business priorities. 5.Building the capabilities and processes to allow data-driven customer-focused decision making drive marketing and sales execution.