Building a Successful Omnichannel Strategy for Physical Stores - Seguridad Mania.com - España y América Latina

Consumers are rushing to embrace the benefits of omnichannel retailing by choosing retail brands and businesses that have adapted the shopping experience to fit their connected "always on" lives. The physical store will continue to play a central if changed role in this new scenario and so bricks-and-mortar retailers need to leverage the strengths of their existing physical store network and their brand to offer customers a transformational shopping experience across all channels. What Will You Learn? In this webinar we highlight how retailers are using omnichannel to create differentiated shopping experiences designed to boost sales and margins, build loyalty and achieve a sustainable competitive advantage. We explain how information technology can help retailers successfully implement key omnichannel concepts in a way that builds on the advantages of an existing physical store network and evolves at a pace the retailer can decide. Who Should Attend? Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.