Missing Conversions That Cost You Customers - Seguridad Mania.com - España y América Latina

In today’s omnichannel world, consumers engaging with digital marketing convert in four ways: online via a website or mobile app, in person, and via a phone call. This last conversion – the phone call – can be the source of one of the most costly mistakes made by marketing teams: not understanding how digital channels, campaigns, ads, and website content drive customer calls. Smartphones have fundamentally changed the way consumers engage with businesses online. Instead of filling out web forms, consumers are picking up the phone to call. According to recent CMO Council research, 45 percent of marketers agree that while their customers primarily research purchases online, they still want to call at different moments throughout the customer journey. So why are call conversions often left out of digital performance metrics? Are we missing the opportunity to connect our customers’ digital journey to the phone call they want to make? What data does the organization need to capture in order to allocate budget to the digital channels, ads, and web content that drive customers to the most successful outcomes? To discuss these issues and more, the CMO Council, in partnership with DialogTech, will host a one-hour interactive webcast focused on the new measures, metrics, and fundamental connections required to fully optimize the customer journey. The webcast will include real-world case studies and examples of how savvy digital marketing leaders are connecting online and mobile experiences directly to calls and conversions that drive the bottom line.