Achieving Data Driven Marketing Objectives with Self-Service Analytics - Seguridad Mania.com - España y América Latina

Implementing data driven marketing techniques and methodologies is the dream of many advanced, forward thinking marketing pioneers. Attempting to tackle big data sets to perform sophisticated analyses that power data driven marketing can be very daunting. But why are so many businesses investing in data driven marketing? What is it they are trying to achieve? In this webinar we will discuss the reasons why organisations see data driven marketing as the future for their businesses. We will examine what they are using it to achieve and how they are achieving it. In addition we will look at what companies need to successfully implement data driven marketing techniques and methodologies for their businesses and, discuss real-world examples of organisations who have done it. The session will be hosted by John Sweeney, Sales and Marketing Director at Qbase, with panelists including Francesca Hose-Berte, Business Development and Marketing Consultant at Apteco, and Rob Jones, Head of Delivery at Qbase, who will field questions and share their knowledge and expertise with attendees.