Mobile ROI: How to achieve massive results - Seguridad Mania.com - España y América Latina

If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI? Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating: + How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it) + How to solve key challenges and roadblocks to getting great results + Why and when ROI should become your core metric Speakers * Sebastian Goldt, Lead Performance Ad Networks, Lead Performance Ad Networks, Innogames * Jonathan Winters, User Acquisition Specialist, Miniclip Games * Paul H Müller, Co-Founder and CTO, adjust * Stewart Rogers, Analyst, VentureBeat Join us for this executive session and register for free today. Sponsored by adjust