Authentic Brands and Their Emotional Connection With Fans - Seguridad Mania.com - España y América Latina

Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers. Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts. Topics to be explored include: ¥The roots of brand attraction and cognitive connection ¥How to survive and prosper amid market diversity and change ¥The intersection of cultural and behavioral economics ¥The essential ingredients for authenticity and credibility ¥Fresh thinking on new ways to invigorate and magnetize brands  Webinar participants will include marketing leaders from the San Jose Sharks NHL franchise, the CMO of Fiji Water, and author John McGarr, President of Fresh Squeezed Ideas.