How Cloud is Changing Behavior in Sales - Seguridad Mania.com - España y América Latina

The onset of cloud computing initially changed how customers deploy and provision infrastructure. Later, cloud providers started providing native software and services to further help small and large businesses meet the needs of their customers. Today, customers embrace hybrid and multi-cloud deployments as the needs of IT continue to evolve to ensure the ultimate customer experience. Often overlooked is how cloud changed the equation for successful selling, delivery and procurement. Baker Communications, Inc., (BCI) and Tackle.io will share their insights on successful consultative selling, relationship-based selling, the ideal interaction to engage with C-Suite and Line of Business (LOB) stakeholders, as well as procurement. Join Brian Denker, COO and Co-Founder at Tackle.io and Isidro Iturralde, Growth Enablement Strategist at BCI as they chat about the holistic approach to cloud success and sales, making the marketplaces part of a broader strategy, and the new ways buyers want to purchase and deploy software.