Data as a competitive advantage: Investing in privacy to drive CX and revenue - Seguridad Mania.com - España y América Latina

This web conference discusses how the privacy regulation landscape creates an opportunity for a modern value exchange between companies and their customers. Join experts from Tealium as they discuss how the privacy regulation landscape creates an opportunity for a modern value exchange between companies and their customers. You’ll hear invaluable insights and real use cases from Julian Llorente Perdigones, Director, Data Privacy; Ted Sfikas, Senior Director of Digital Strategy; and special guest, Aaron Burnett, CEO of Wheelhouse DMG. What you’ll take away: - How the CPRA has impacted digital marketing strategies and the supporting technology landscape in the U.S. - How to design a robust consent management strategy that extends value throughout the lifecycle of the brand-customer relationship - How to future-proof your business with a first-party data strategy - Case study: How Tealium and Wheelhouse DMG partnered with a healthcare system to create a HIPAA-compliant data solution