How Matching & Merging Data Clusters Led to Improved Product Insights - Seguridad Mania.com - España y América Latina

In this webinar, Brown-Forman, a leading manufacturing company founded in 1850, will discuss its unique use case and how Semarchy thought outside of the box to help solve its challenges. Brown-Forman had extensive third-party data where every data source had different definitions for thousands of products in different locations all over the world. (The organization had over 4,000 master records in the Jack Daniels cluster alone!) The data included Brown-Forman products, but also competitive ones as well. This led to siloed, incomplete, and inaccurate data, therefore BF was in need of migrating vast amounts of data into one single source of truth for better insights and competitive knowledge. Hear from Mike Homer, Senior Manager of Master Data Management, as he discusses: - Brown-Forman’s complex data ecosystem - The challenges that led the company to Master Data Management - The technical strategy that went beyond data matching rules - How the project is helping Brown-Forman today and into the future A Q&A session will be included.