Are Marketing & Finance Unleashing Innovation? - Seguridad Mania.com - España y América Latina

Only 10% of marketing leaders strongly believe their marketing investments, whose reins are held by finance, position them to emerge from economic turmoil ahead of the competition. In this environment, far too many marketers lack confidence in their ability to innovate. If we want to change this narrative, marketing and finance will need to redefine their working relationship and align on financially responsible growth strategies that prioritize smart, realizable, innovative investments. Join us for an in-depth look at how marketing and finance leaders can collaborate more effectively to differentiate and get ahead of the competition. We’ll discuss real-world cases of marketing and finance overcoming their differences, aligning on goals and metrics, and delivering higher ROI. In this webinar, you’ll learn how to: * Identify character traits of collaboration (e.g., co-ownership of customer data) * Bring enterprise-wide value to finance (e.g., visibility into leading and lagging indicators) * Improve core capabilities in innovation, agility, collaboration and performance * Map out areas of focus in the next 12 months (e.g., marketing analytics, machine learning and automation, brand marketing) * And much more!