Is Fraud Broken? How to Redefine Your Identity Journey. - Seguridad Mania.com - España y América Latina

Fraud is evolving at a rapid pace in 2025. From generative AI to deepfakes to tools and tips available off the shelf online, it’s never been more sophisticated or accessible. This puts both businesses and consumers at increased risk. Businesses now lose 5% of their revenue to fraud every year. And in 2024, U.S. consumers lost $2 billion through bank transfers or payments. But while fraud technology has improved exponentially over the past 18 months, the way that businesses tackle fraud hasn’t changed at all. Today, online trust is broken, and fraud is just exposing this problem. So, what’s the solution? We need a more modern response to today’s fraud that starts with redefining identity journeys so they’re built around a real identity, powered by a real-world biometric that is verifiably tied to a real-world document. Join Sam Abadir, IDC, and Minh Nguyen, Entrust, as they discuss: • Why we need a new approach to identity • How we go from identity 1.0 to identity 2.0 •What this means for UX and fraud