The Power of a Hybrid CDP: Connected Experiences with Predictable Costs - Seguridad Mania.com - España y América Latina

Marketing and IT teams using customer data platforms (CDP) face a critical challenge: balancing data activation with unpredictable costs. Traditional packaged CDPs tie costs to compute resources, disincentivizing full data use for fear of overages. Meanwhile, composable CDPs shift cost to your cloud data warehouse (CDW), which can lead to unexpected query bills. Treasure Data solves this with a pioneering "no-compute" pricing model, decoupling costs from compute. The company’s Hybrid CDP architecture empowers enterprises to fully leverage and enhance their strategic CDW investment without forcing them to compromise on the real-time performance, AI-driven intelligence, and end-to-end functionality essential for creating world-class customer experiences. In this webinar, you'll: *Learn how to end unpredictable CDP costs *Deep dive on Treasure Data's "no-compute" pricing model that only charges for customer profiles and associated behaviors *Explore the benefits of predictable total cost of ownership with Hybrid CDP architecture