Human-Centered GenAI Support: Winning Customer Loyalty in the Automation Era - Seguridad Mania.com - España y América Latina

Support teams are at a critical inflection point, with GenAI reshaping customer expectations overnight. While automation promises efficiency, it often creates impersonal experiences that damage loyalty. The most successful organizations are discovering that GenAI's true power lies not in replacing human interactions, but in strategically enhancing them at every touchpoint. Generative AI offers transformative potential for support experiences, but only when implemented with a human-centered approach. This session defines GenAI specifically within the support context and explores practical applications that benefit both end-users and support agents. You'll discover how intelligent automation can scale operations while simultaneously improving satisfaction metrics across your support ecosystem. Join Phyllis Drucker (Influencer, EZ2BGR8 Service Management) to explore proven frameworks for implementing GenAI solutions that put people first while driving measurable business outcomes. Key Takeaways: - Find the right balance between scaling support operations and maintaining customer satisfaction - Implement GenAI-powered chatbots that deliver near-human experiences through contextual understanding - Create customized, tailored responses that increase satisfaction and engagement - Establish measurement systems that quantify GenAI's impact and inform future initiatives Develop a practical roadmap for implementing GenAI in support functions, regardless of your starting point