Reimagining Localization as Global Content Experience (GCX) - Seguridad Mania.com - España y América Latina

Most teams still treat localization as a late-stage step. Fabiano Cidd, the Global Content Wrangler, will chat with Scott Abel about reframing localization as a built-in operating layer—Global Content Experience (GCX)—that powers every market touchpoint. They will discuss how AI creates a shared space where content and localization meet, and how upstream structure enables scale, quality, and measurement. Fabiano will discuss with Abel why linking GCX to business outcomes that leaders already track is key to winning support for the industrialized content capabilities required in today’s AI-powered world. By mapping GCX to outcomes leaders monitor and work to improve—conversion, task success, and support deflection—internal localization teams can elevate their role in the business, and external providers can more easily sell needed capabilities to decision-makers. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This program is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.