From metrics to money: How to win your CFO’s confidence (and your next budget) - Seguridad Mania.com - España y América Latina

Marketers and finance leaders may speak different languages, but they share the same goal: driving growth. The key is translating marketing success into numbers your CFO cares about. Great campaigns spark engagement. Smart marketers turn that engagement into measurable business impact—and into conversations their CFO actually wants to have. In this interactive session, Jove Oakley (CFO, Alchemer) will walk through the financial metrics that matter most and explain why these metrics matter from a finance leader’s perspective. Then Bo Bandy (CMO, Alchemer) will bring it to life from the marketing side, with real-world examples of how marketing teams can move those metrics. Together, Jove and Bo will show you how to craft a compelling story, pitch your program in a way that resonates with your CFO, and secure the budget you need while being ready to prove ROI. Whether you’re a marketer looking to talk finance, or a business leader charged with connecting marketing and finance, this session gives you the tools—and the confidence—to build the bridge.