Turning voice of the customer into revenue: Lessons in product-led growth - Seguridad Mania.com - España y América Latina

A behind-the-scenes look at how Malwarebytes turned customer feedback into their biggest growth lever. Join Alchemer and Malwarebytes as we unpack the exact steps that helped the leading cybersecurity platform scale their VoC program, build internal alignment, and transform transparency into a powerful growth engine —driving revenue growth in a highly competitive, mature market. You’ll walk away with: - How to build feedback loops that close the gap between customer input and company action. - Practical examples of how to operationalize PLG with tools, workflows, AI-powered analysis, and councils that drive alignment and faster decisions. - Proven frameworks for measuring success beyond NPS to connect customer experience directly to business outcomes. - Ways to turn customer advocacy into growth, retention, and revenue by scaling reviews, referrals, and storytelling across channels. Whether you're a product leader, CX strategist, or growth marketer, you’ll walk away with actionable ways to build stronger relationships and drive measurable impact.