APAC Payment Preferences 2025: What Consumers Really Want - Seguridad Mania.com - España y América Latina

Consumer Payment Preferences in APAC: How Brand-New Cardholder Demands Drive Your Strategic Direction The APAC payments landscape is evolving at an unprecedented pace, and it is cardholder demands that are now dictating the strategic direction of financial institutions. Consumers across this diverse region are demanding more than just a transaction; they expect seamless digital journeys, instant account access, and uncompromising security woven into every interaction. Entrust's brand-new report, Consumer Payment Preferences in APAC, delivers the definitive, actionable intelligence you need to future-proof your issuance and digital engagement strategies. Issuers must move beyond simply offering digital options to strategically redesigning their core business around these rapidly evolving expectations. In this strategic session, you will gain critical insights into: Opportunities for Innovation: Pinpointing the top payment trends shaping APAC markets in 2025 and beyond, and where banks, fintechs, and issuers can seize competitive advantage with traditional and alternative payment methods. Mandatory Mobile-First: Why a mobile-first strategy for account opening and issuance is no longer an advantage, but a mandatory step driven by overwhelming consumer preference. The Trust Equation: How consumer trust and heightened security concerns are directly influencing payment choices, and what this means for your security infrastructure and fraud prevention. Actionable Strategies: Practical, data-backed steps to deliver the secure, seamless, and personalized payment experiences that modern cardholders demand.