Panel Session: The Future of Banking: Balancing Data Science with Data Artistry - Seguridad Mania.com - España y América Latina

In the Open Banking future, financial institutions will explore ways to use the data they hold to bring benefits to their customers. However, with this opportunity comes risks. The process of identifying opportunities through data, and then designing interventions, are two different disciplines. It is one thing to be able to tell in advance from the patterns of behaviour revealed in a customer’s transactional data that a consumer is in danger of financial distress. It is another thing entirely to have the level of trust and personal engagement that will allow your organisation to communicate with the consumer pre-emptively on a sensitive topic. This panelists will discuss these issues and recommend how solutions can be put in place.