Maximizing the business benefits of your Inhouse customer data - Seguridad Mania.com - España y América Latina

Competing on customer experience in retail is not just a passing fad – it’s here to stay. Customers expect more, want convenience, and they change quickly. Retailers have responded by introducing new channels, services, and personalized marketing promotions to capture customers’ attention and wallet share. What does it take to really take to engage with customers?  The answer is hidden in your data. According to Forbes, 80% of data is dark and untouched - meaning it’s never actually used to make improvements or changes deemed necessary by the customer. In this discussion you’ll learn what is possible as we review how you can create a trusted 360-degree view of your customer and put the customer truly at the center of your operations.  We’ll review how retailers of all types are delivering a customer experience that sets them apart from other brands to drive consumer loyalty.  And we’ll share the best practices and use cases retailers have adopted to get to know their customers better by unleashing the disruptive power of their data.