Marketing Analytics: How a Data Company Manages Marketing Data - Seguridad Mania.com - España y América Latina

Marketing is increasingly becoming a data-driven function — tracking more activity than ever before — but how can you make sense of it all? What tools do you need? What roles do the marketer and the analyst or technical partner play? Follow along with Head of Product at Fivetran, and Periscope Data’s Head of Growth Marketing and Head of Sales Engineering to get a full picture of how a data company handles marketing metrics — from the perspective of both the data analyst and the marketing professional. This webinar will cover: - Setting objectives and goals for marketing analytics - Tying together disparate marketing data sources - Some best practice dashboards Periscope uses - How analytics and marketing should work together — and how analysts can enable marketers to explore their own datasets