A look at frictionless authentication - Seguridad Mania.com - España y América Latina

The paradigm for identity risk management and authentication is changing. In the new paradigm, context and data available for a specific type of interaction must drive analytics. Instead of just looking for commonality, we need to make better use of data that is unique. - Consumer/business interactions vary widely in terms of the amount of data they provide to drive risk assessment. - The amount and range of data available to assess identity risk is now so rich and varied across interactions that the analytical approach must also change. Frictionless authentication: The “passive” use case focuses provides a completely frictionless experience for the end user, while thoroughly authenticating the user’s identity as a background process; usually requires a higher level of confidence driven by the transaction value. -Built around the use of passive authentication methods, especially behavioral biometrics(BioCatch), and device intelligence using Danal and FraudNet. - New, unique data and a new approach to analytics and machine learning to make informed identity decisions to the right level of confidence.