The need to quickly adapt to rapidly changing customer expectations and the actions of aggressive digital rivals demands a vigilant transformative approach. One that crafts new customer value and enables unique competitive advantages over rivals. Business and IT leaders now pursue new means to align business strategy, processes and operations within the modern cloud era. But today, IT planners have far more options as to how and where to run their business than ever before. On-premises data centers, co-location facilities and managed services providers are now joined to form hybrid multi-clouds – a combination of Software, Infrastructure and Platform-as-a-Service (PaaS) execution venues. Hyper-distributed IT infrastructure is often the by-product. But this approach can have profound implications on how digital businesses perform and whether competitive advantage, or unintended disadvantage, is the outcome. Carl Lehmann, Principal Analyst at 451 Research, joins NTT to discuss the strategic thinking and technical resources needed to assure hybrid IT architecture indeed supports digital business initiatives through: •Describing the fundamental elements of strategic analysis and techniques needed to craft competitive advantage. •Discussing trends driving digital business and the migration to next-generation hybrid IT architecture. •Revealing how hybrid IT architecture can be structured and managed to support strategic digital business initiatives. Attendees will learn the strategies and practices that will help shape their journey as digital business thought leaders though mastering the means to continuously create and deliver new, unique competitive advantage.

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19:00 - 20:00 hs GMT+1

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451 Research
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