Take Control in an Account-Based Buying World - Seguridad Mania.com - España y América Latina

Failing to align on marketing and sales strategies leads to wasted efforts, execution mishaps and lost business opportunities. Yet according to SiriusDecisions research, only 14 percent of b-to-b organizations report having an aligned marketing and sales planning process, and nearly one-third of sales organizations estimate they lost at least one month of productivity re-evaluating their account territory assignments after the start of the year. Tune-in to learn industry best practices for aligning sales and marketing to drive demand in an account-based buying environment. Discover tips for leveraging technology to gain actionable insights on accounts, focusing prioritization efforts to rapidly scale ABM efforts. You’ll also hear first-hand how to create an aligned ABM strategy that drives measurable results like faster time to engagement, larger deal size, and higher win rates.