5 Things Every Brand Needs When Selling Direct-to-Consumer Online - Seguridad Mania.com - España y América Latina

Because more brands than ever are connecting every day with their customers through digital channels, many are now able to sell their products and services directly to them as well. This webinar explores critical topics in every brand’s direct-to-consumer strategy including channel conflict, pricing, content management and organizational structure. Leaning on research and interviews with over 50 brands across a variety of industries, Forrester will present a framework for how brands need to think about DTC sales and the best practices for generating the greatest value from an owned eCommerce experience.