More Than Loyalty: How the Open Economy is Changing Loyalty Programs - Seguridad Mania.com - España y América Latina

Loyalty programs are nothing new, but opportunities to leverage them at the in-store and online checkout are. Innovations in payments and banking have ushered in the beginnings of the "open economy" and are bringing exciting new technologies to the market that will change the future of consumer engagement. Ty Tyree (FIS) and Bruce Parker (Modo) speak with Eric Grover (Intrepid Ventures) on the work they're doing in the payments and loyalty space, and what opportunities they see in the market. Join in to learn: Who are the major players in the "open economy"?, What are disruptors in the loyalty space doing (both banks, merchants, and payments players)?, What are new ways in which you can engage your end consumers to establish true brand loyalty?, What is the "open economy", and how are we going to see that playing out in the next 5 years?, and What is required in order to continue the "open economy"? Moderator: Eric Grover, Principal at Intrepid Ventures Panellists: Thomas (Ty) Tyree, VP of Loyalty Product at FIS Bruce Parker, Founder & CEO at Modo