How Financial Services Firms are using Big Data and Analytics to Change the Game - Seguridad Mania.com - España y América Latina

Like many of today’s leading-edge businesses, financial services companies are using big data and analytics to improve their own outcomes, and those of their clients. By leveraging both proprietary and public information, banks and insurance companies are better able to create personalized offers and service for each client, based on that customer’s specific needs and value to the business. They are also leveraging advanced analytics to identify key trends in the industry, shape future products and services and manage increasingly complex compliance requirements and regulations across the world. Leading-edge organizations are even starting to use artificial intelligence and machine learning tools to automate routine processes, increase employee productivity and deliver fast, customized customer experiences on the fly. Join us for an in-depth look at what you need to do to get started, as well as how to prepare to compete in an increasingly data-driven marketplace today and well into the future. This panel discussion will address: - Why financial service companies are doing this now - Tools involved - Is this just about the customer experience? What other areas of the business can benefit? - Highlights for both banking and insurance - Top challenges to success