Increase Plan and Spend Agility - Seguridad Mania.com - España y América Latina

What we will cover: Marketing agility is an essential quality in uncertain times. Learn how to obtain the highest returns from overall marketing campaign spend by actively reallocating dollars to areas of greatest opportunity. Develop an early warning system for assessing what is and isn’t working, in order to better manage spend across the portfolio. As part of a four-part webinar series, the CMO Council and KPMG will explore strategies for maximizing returns from prior investments, effectively managing assets and agencies, and improving plan and spend agility. Come away with immediate actions your organization can take in the next 30-60-90 days. Who should attend: This is an exclusive event extended to high-performing executives looking for guidance on immediate actions needed to generate the agility, productivity and cost-efficiencies needed to address current marketing challenges.