Marketing leaders expect their decisions to be driven by data. To do this, organizations must centralize data in one place—in a format that’s accessible and actionable across the entire business. But bringing data together is only the first step.

Subaru of America’s journey was no exception. The automotive company needed to create a connected customer journey across online and offline interactions, but its critical CRM and digital data files were stored in different locations. In 90 days, Subaru brought over 25 data sources together, and gained insight into customer behavior using queries, dashboards and reports.
 
Join Subaru of America’s Shera Polzar, manager of information technology, CRM, and Rufus Frazer, senior data scientist, along with Merkle’s Kurt Gottzandt, architect for campaign management platforms, for this live Tech-Talk Webinar. They will share Subaru’s 90-day journey toward data-driven marketing.
 
Register here for “Arming Marketers for the Road Ahead: How Subaru Quickly Connected Data to Understand the Customer Journey,” presented by Merkle, and learn:
 
- What challenges drove Subaru to understand the customer journey
- How the automaker gained analytical insights by combining CRM and digital data
- The road marketers must take to accelerate data-driven customer experiences
- Plus! Ask questions, and interact with your eMarketer community of marketing peers

Hora

20:00 - 21:00 hs GMT+1

Organizador

Compartir
Enviar a un amigo
Mi email *
Email destinatario *
Comentario *
Repite estos números *
Control de seguridad
Mayo / 2025 314 webinars
Lunes
Martes
Miércoles
Jueves
Viernes
Sábado
Domingo
Lun 28 de Mayo de 2025
Mar 29 de Mayo de 2025
Mié 30 de Mayo de 2025
Jue 01 de Mayo de 2025
Vie 02 de Mayo de 2025
Sáb 03 de Mayo de 2025
Dom 04 de Mayo de 2025
Lun 05 de Mayo de 2025
Mar 06 de Mayo de 2025
Mié 07 de Mayo de 2025
Jue 08 de Mayo de 2025
Vie 09 de Mayo de 2025
Sáb 10 de Mayo de 2025
Dom 11 de Mayo de 2025
Lun 12 de Mayo de 2025
Mar 13 de Mayo de 2025
Mié 14 de Mayo de 2025
Jue 15 de Mayo de 2025
Vie 16 de Mayo de 2025
Sáb 17 de Mayo de 2025
Dom 18 de Mayo de 2025
Lun 19 de Mayo de 2025
Mar 20 de Mayo de 2025
Mié 21 de Mayo de 2025
Jue 22 de Mayo de 2025
Vie 23 de Mayo de 2025
Sáb 24 de Mayo de 2025
Dom 25 de Mayo de 2025
Lun 26 de Mayo de 2025
Mar 27 de Mayo de 2025
Mié 28 de Mayo de 2025
Jue 29 de Mayo de 2025
Vie 30 de Mayo de 2025
Sáb 31 de Mayo de 2025
Dom 01 de Mayo de 2025

Publicidad

Lo más leído »

Publicidad

Más Secciones »

Hola Invitado