Fireside Chat with Capgemini: Identity in a Cookieless World - Seguridad Mania.com - España y América Latina

The GDPR and CCPA have afforded consumers greater autonomy over their data. In response, all of the major web browsers have pledged to phase out third-party cookies by the second half of 2023. While there is no single replacement to the third-party cookie, Customer Data Platforms (CDPs) have become an attractive option for enterprises looking to capitalise on customer data collected from their various marketing operations. By leveraging the right technology partners, companies can now enhance personalisation and craft next-gen omni-channel experiences in ways not possible during the third-party cookie era. In this fireside chat featuring Capgemini, we will explore how CDPs are transforming enterprise marketing operations by focusing on some key applications, such as: -Unifying first-party data assets -Sharing first-party data across the organisation -Providing enrichment through second- and third-party data -Integrating with partners to contextually target customers -Creating a probabilistic model for marketing attribution