Companies across all regions and vertical industries are finding the most critical factor for success is the ability to deliver personalized services and tailored products.

Only through an approach where companies reimagine operations that start with the customer experience and work back into the delivery models and underlying technologies, will companies achieve increased business speed, agility and resiliency to win out in the fast-paced digital world where each company has to become not just a software company, but a software development company.

During this session, we will dive into: 
- How companies must focus equally on the employee and customer experience, to win out in the digital economy
- How technology companies must shift their mindset from delivering B2B products to creating a frictionless and delightful B2C-like experience    
- How understanding the employee and customer journey helps drive the right mix of investments in Cloud, SaaS, Low-Code and other enterprise automation platform capabilities
- How sustained scalability is only achieved from a bottom-up employee demand surge once the B2B enterprise automation software has proven it can be implemented, developed and deployed with little friction and empower employees to rapidly deploy digital workflow solutions that delight customers

Hora

17:00 - 18:00 hs GMT+1

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