Defending eCommerce from Next-Gen Identity Fraud - Seguridad Mania.com - España y América Latina

Following the 2020 uptick in eCommerce traffic and offers, automated fraud has become overwhelmingly sophisticated. As they manage to impersonate human behavior while stealing and abusing user credentials, “bad bots” become harder to differentiate from real users. Hence the pressing need of retailers to augment their security postures, without compromising a frictionless customer experience. Discussion topics: Attack Evolution – from commoditizing Credential Stuffing and Account Takeover into human-like behaviors and dark web marketplaces for stolen accounts. Tangible Business Outcomes – financial loss stats and use cases. Countermeasure (in)efficacy – why traditional countermeasures such as MFA and CAPTCHAs often fall short. Security ≠ Friction – the latest ecommerce-specific solutions to mitigate automated fraud while improving conversion rates and brand loyalty.