How People Read Online: Lessons Learned From Eye-Tracking and Usability Testing - Seguridad Mania.com - España y América Latina

“People read 20% of what you write: Eyetracking shows us what people read and why." Join Scott Abel, The Content Wrangler, for a conversation with senior user experience specialist, Kate Moran, of the Nielsen Norman Group. Kate will share with us how eye tracking works and why it’s relevant to content design. And she'll share some results from research findings to help you understand where that 20% number comes from and what it means for content creators. You'll leave with a better understanding of how can you influence what people actually do read. Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Moran has extensive experience conducting user research to guide UX strategy for websites and applications. She provides UX advice to clients from a wide variety of industries, including finance, healthcare, government agencies, eCommerce, B2B, and nonprofit organizations.