Adapt And Thrive With Customer Analytics - Seguridad Mania.com - España y América Latina

As customer demands continuously evolve, companies that employ customer analytics to derive insights from data are positioned to excel. This talk with Forrester Research Vice President and Principal Analyst Brandon Purcell will explain all the components necessary to transform customer data into insights to meet and exceed your customers’ expectations, and how to operationalize customer insights in order to optimize customer interactions. About Brandon Purcell: Brandon serves customer insights professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda also includes artificial intelligence strategy with a specific focus on responsible and ethical AI.