How vaccine producer Novoavax used a CDP to take personalised experiences global - Seguridad Mania.com - España y América Latina

Novavax committed to delivering 1.1 billion doses of its Covid vaccine to COVAX, a worldwide initiative aimed at equitable access to Covid-19 vaccines. With clinical trials in the rear-view, the company needed to rapidly deploy a modern digital user experience that could serve a global market. In one year, Novavax implemented technology, design and content management systems that delivered personalised experiences across 140+ countries while abiding by strict healthcare regulations. Hear from Novavax and Acquia to learn how they pulled it off and how other organisations are scaling their CX strategies and delivering personalised experiences amid ongoing market disruptions. You’ll find out: How to build a technical foundation that will future-proof your organisation's digital experiences The right systems and platforms to enable, create and deliver impactful customer experiences How data can inform growing a CX program, your overall content strategy and influence business outcomes